Episode #021: Website Tips -- How to Grow Your Email List & Get More Sales
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Episode #21 Show Notes
Brenna McGowan returns for another interview to give tips on how to grow your website’s email list, maximize traffic, and increase sales. Brenna is a marketing strategist and copywriter from the Sacramento area who helps small businesses create personal and strategic marketing plans.
[01:06] 5 Star Review
[01:52] Introduction to Brenna
[04:16] Why it’s important to get people’s email addresses & how to collect them: Mailchimp marketing, pop-ups, landing pages, freebies, embedded forms, Welcome Series emails, subject lines. Amy Porterfield says, “The strength of your business is directly tied to the quantity of your email list.”
[17:14] The main important pages everyone should have on their sites: Home, About, Contact, Testimonials, Blog, and Services or Products. The layout should be “so easy a caveman can navigate it.”
[27:58] What makes one website stand out from another? Tips for making the site visually appealing: simplicity, white space, breaking up text, subheadings, great photos, easy navigation
[31:22] Things NOT to have on websites: carousel headers, off-brand photos, unnecessary pages or too much information
[38:02] SEO tips and tricks: Alt text, Labeling photos before saving, keyword research, linking to sites and having them open in a new tab, compressing image files, Google searches and Pinterest
[47:28] How to repurpose content and use it multiple locations: blogs, instagram, Facebook, social media, quotes, emails, YouTube, IGTV or IG stories
[57:13] How to follow or contact Brenna
Brenna’s Website: www.thesocialrescue.com
Brenna’s Instagram: @thesocialrescue
Podcast website: www.awholenewyoupodcast.com
Kim’s website: www.kimmaravich.com
Laurie’s website: www.simplyempoweredllc.com
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