Episode #021: Website Tips -- How to Grow Your Email List & Get More Sales

 
EPISODE 021 Cover .png
 

Listen to the Show

Episode #21 Show Notes

Brenna McGowan returns for another interview to give tips on how to grow your website’s email list, maximize traffic, and increase sales. Brenna is a marketing strategist and copywriter from the Sacramento area who helps small businesses create personal and strategic marketing plans.

Intro

[01:06]    5 Star Review

[01:52]    Introduction to Brenna

[04:16]    Why it’s important to get people’s email addresses & how to collect them: Mailchimp marketing, pop-ups, landing pages, freebies, embedded forms, Welcome Series emails, subject lines. Amy Porterfield says, “The strength of your business is directly tied to the quantity of your email list.”

[17:14]    The main important pages everyone should have on their sites: Home, About, Contact, Testimonials, Blog, and Services or Products. The layout should be “so easy a caveman can navigate it.”

[27:58]    What makes one website stand out from another? Tips for making the site visually appealing: simplicity, white space, breaking up text, subheadings, great photos, easy navigation

[31:22]    Things NOT to have on websites: carousel headers, off-brand photos, unnecessary pages or too much information 

[38:02]    SEO tips and tricks: Alt text, Labeling photos before saving, keyword research, linking to sites and having them open in a new tab, compressing image files, Google searches and Pinterest 

[47:28]    How to repurpose content and use it multiple locations: blogs, instagram, Facebook, social media, quotes, emails, YouTube, IGTV or IG stories

[57:13]    How to follow or contact Brenna

Links

Brenna’s Website: www.thesocialrescue.com

Brenna’s Instagram: @thesocialrescue


Podcast website: www.awholenewyoupodcast.com

Kim’s website: www.kimmaravich.com

Laurie’s website: www.simplyempoweredllc.com

Join our Facebook group: A Whole New You Podcast Community

Follow us on Instagram: @A Whole New You Podcast

Email us: contact@awholenewyoupodcast.com

Subscribe to our show in iTunes and PLEASE leave us a review!


You can also subscribe to Kim’s newsletter on the Home page to get notified of the latest podcasts and blog posts as soon as they're published!

Pin It!

 
Brenna McGowan, emails, email marketing, websites, SEO, Google, key words, Welcome Series, freebies, pop-ups, MailChimp, blogs, About page, Home page, Products and Services, Pinterest, Headers, repurpose content, social media, Instagram