Why Beautycounter?

After researching environmental toxins for my book 360 Health, I became even more convicted and convinced that using non-toxic products with non-carcinogenic ingredients is a critical piece of our good health and of disease prevention.

We all use personal care items ranging from lotions and creams to makeup and hair care. In fact, the average woman uses 12 personal care products a day. But did you know that in the United States, no major federal law to regulate the safety of ingredients used in personal care products has been passed since 1938? Even worse, around 13,000 chemicals are used in cosmetics, but only 10% have been evaluated for safety by the FDA. The E.U. has banned 1,400 chemicals, but the U.S. has only partially banned 30 to date.

And since all of us need to use personal care products, why not use the safest ones available? Why not shop with a company that has 100% transparency in their ingredients and that ranks highest with the Environmental Working Group?

Beautycounter is committed to a health and safety standard that goes well beyond what's required by U.S. law. It has prohibited the use of more than 1,500 questionable or harmful chemicals through "The Never List™" -- all while ensuring that products perform and that they're as indulgent as any other luxe shampoo, lipstick, or oil in the market.

You can get all of your skincare, makeup, and bath and body products in one place. And you can feel good about your purchases, never giving toxins a second thought. Beautycounter thinks about it, so you don't have to.

I'd love to be your consultant. Won't you join me on this crusade towards safer skincare?

P.S. If you'd like to consider becoming a Beautycounter consultant or a Band of Beauty member yourself to support this mission and to receive discounts on quality products, email me here with the subject line "Beautycounter Curious."

Do you know what's inside the dozens of products you use every day? At Beautycounter, we believe that everyone's health counts. Watch the video to find out more and join our #betterbeauty movement.